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Steak ‘n Shake

Steak ‘n Shake was interested in supplementing their print media presence with a Hispanic print vehicle. This map illustrates Hispanic Density by Block Group throughout the Chicagoland area, along with Steak ‘n Shake locations and trade rings. Finally, a candidate Hispanic vehicle’s circulation footprint was overlaid on the data to identify the portion of the population that would be reached.

 

Vehicle Sales

Client, a specialty vehicle dealer, provided historic sales data and was interested in looking at sales trends by county. We geocoded all sales and aggregated sales dollars by county, then we compared sales data for the 2007-2009 period to the 2010-2012 period using a thematic shade.

 

Chem Dry Representative Territories

This map was created to identify sales territories for Chem Dry sales representatives. The process involved an initial set of territory descriptions which were mapped, along with current customer locations. Using current and prospective customer data and other demographics, these initial territories were adjusted to make them more equitable for each sales rep.

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