Steak 'n Shake was interested in supplementing their print media presence with a Hispanic print vehicle. This map illustrates Hispanic Density by Block Group throughout the Chicagoland area, along with Steak 'n Shake locations and trade rings. Finally, a candidate Hispanic vehicle's circulation footprint was overlaid on the data to identify the portion of the population that would be reached.
This map was created to identify sales territories for Chem Dry sales representatives. The process involved an initial set of territory descriptions which were mapped, along with current customer locations. Using current and prospective customer data and other demographics, these initial territories were adjusted to make them more equitable for each sales rep.
DataSource Technology, Inc. is a privately held company that specializes in providing project consulting, mapping services, mapping software, training and computerized geographic and demographic data and systems for business applications.
With over 25 years of experience, DataSource Technology, Inc. has a unique understanding of the data, software and services components required for successful implementation.