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Trendpointers
Would you like to read next month’s newspaper today?
The economic planning and information needs of business have not changed much since the beginning of the industrial age. The basic questions remain the same:
- Why do consumers do what they do and when will they do it?
- How can business anticipate changes in consumer economic behavior and plan accordingly?
The search for improved forecasting models has never stopped. But today’s methods are based on doing the same things faster - with more computer power rather than true investigation into the causal elements that produce change. Although elaborate applications based around empirical data are important components of planning, we believe they have reached their practical limits of application in today’s information environment.
TrendPointers was designed to resolve the traditional obstacles to forecast economic attitudes and behavior earlier and with greater reliability.
Sentiment Signal Trends is a new methodology to analyze and apply the pervasive, 24/7 media information flow of current and critical economic topics- including the general economy, housing and the recession/recovery. Unlike other methods that survey consumers and measure their responses at a point in time, TrendPointers capture the causal information influences as they emerge, plot their trajectory and create PreCast models of the core economic indicators.
What do Sentiment Signals look like? Remember what happened to Retail Sales in 2008? Could the dots have been connected earlier? Sentiment Signals clearly forewarned of the emerging and dramatic changes in retail sales.
Click here for a detailed description of the report above.
TrendPointers PreCast Signals also provides outlooks for Retail Sales, Unemployment, major measures of “Consumer Confidence” and other core economic indicators months earlier than other sources.
Click here for a detailed description of the report above.
TrendPointers data can also be used in custom applications for each client that can include sales forecasting for businesses that are highly leveraged to consumer spending and specific economic variables.
The reportscurrently available are:
Sentiment Signal Trends – Overall Economy – Business Media
Sentiment Signals Scorecard – Business Media Sentiment
University of Michigan Consumer Confidence – Precast Signals
Conference Board Consumer Confidence – Precast Signals
Retail Sales – Precast Signals vs. Reported
Historical Business Media Sentiment vs. Retail Sales
Overall Economy Sentiment Signal Trends – Business Media
Overall Economy Sentiment Signal Trends – Mass Media
Recession/Recovery – Business Media Sentiment
Recession/Recovery – Mass Media Sentiment
Housing Sector – Business Media Sentiment
Housing Sector – Mass Media Sentiment
If you have any questions, contact Brad Shelton for additonal information.
