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TargetPro® Demographic Reports


The powerful, demographic database and engine, created to simplify market analysis for any geographic area in the US.

Ideal for businesses wanting to perform quick market analysis, TargetPro produces highly accurate demographic reports and .tab files for any geographic area in the US - standard or user defined. TargetPro may be used as a stand-alone report writing engine or as an add-on to MapInfo Professional® - increasing its speed, functionality and analysis capabilities.

The system assigns block group demographics to any area by capturing population and household information from the individual block centroids contained within any radius selected in MapInfo Professional. Analysis can be performed against any boundary file, including cable systems, carrier routes, telecom files, ring studies, drive time polygons or any other MapInfo .tab file. Results can then be viewed in an attractive, customizable report format, or viewed in MapInfo Professional.

TargetPro ships with a robust file of 1990 Census data and detailed current year demographic data from the PowerPack Update Module, and is delivered on a single CD-ROM. Additional data from the MapInfo PowerPacks are stored on the same CD in a locked format. Users may license these additional data files at any time simply by calling MapInfo and requesting a license file.

Base Price includes:

Update Module at the BG level and above

2000 and 2009 Consumer Potential Summary data for 32 store types at the block group level and above

Single address geocoding using MapInfo® MapMarker®

PSYTE® may be added to TargetPro at an additional charge.

See Related Products

PowerPacks / PSYTE™ Segmentation System / TargetPro Cluster Analyzer

Geographic Coverage

US

Vintage Date

2009

Source

MapInfo

Unit of Sale

US; Region; State

© MapInfo Corporation, 2006. All Rights Reserved.



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