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TargetPro Cluster Analyzer
Better understand the demographic profile of any database, customer data, survey data or the population of any geographic area.
TargetPro Cluster Analyzer allows any marketing professional to instantly profile their customer database and determine the key demographic or cluster profile of those databases using Polk's PSYTE Neighborhood Classification System. These customer profiles may be used to compare and contrast the populations of different databases, and to determine the market potential of a given database.
For example, a company could compare the cluster profile of existing customers to the cluster profile of a mailing list to determine the number of potential customers in the mailing list. Similarly, a company could compare the cluster profile of a customer database to the cluster profile of a geographic area in order to determine the number of likely prospects living in the geographic area.
See Related Products
PowerPacks / PSYTE™ Segmentation System
Geographic Coverage
US
Vintage Date
2009
Source
MapInfo, Mediamark Research, Inc.
Unit of Sale
US; Region; State
© MapInfo Corporation, 2009. All Rights Reserved.
