Business Analyst

ArcGIS Business Analyst is desktop software allows you to analyze site locations, customers, markets, trade areas, and competitors. With ArcGIS Business Analyst you can build models, visualize them on a map and analyze the results.
Use ArcGIS Business Analyst desktop to perform:

• Customer market analysis—Use your customer data to evaluate existing and new store locations, and performance of your stores in relationship to your competitors' locations. Draw simple or complex market area boundaries based on customer counts or sales and calculate market penetration compared to the total population.
• Customer profiling and prospecting—Create profiles of your most profitable customers, then analyze customer demographics in a geographic context to locate areas with ideal characteristics for finding new customers that match your criteria. Conduct targeted marketing campaigns based on your findings and save time and money.
• Store market analysis—Understand how markets changes affect your existing and proposed store locations. Use simple ring analysis or data driven ring analysis to create a radius proportional to a store characteristic, such as total sales, square footage, or gross leasable area. Drive time analysis reveals the maximum travel time or distance your customer might drive. Threshold rings, equal competition analysis, and gravity modeling are additional analyses you can conduct to better understand your customer locations and their spending habits in relationship to your store locations.
• Territory Design—Design, analyze, and manage geographic territories to improve sales, franchise, or distribution networks or service areas. Visualize your current territory distribution to analyze sales or market saturation and identify gaps. Then balance your territories using your customer and existing territory data combined with demographic, business, and consumer spending data.