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MapInfo Target Pro
Now Available with 2009/2014 MapInfo Data!
The smart, open, flexible demographic, segmentation and analysis solution for better business intelligence.
MapInfo® TargetPro® v4.7 is the first analytical customer relationship management (CRM) solution that enables organizations to tightly link location analysis to CRM systems and other databases. TargetPro helps make accurate and confident business decisions by giving you insight into the demographic and purchase behavior characteristics of any customer group or geographic area. With TargetPro you can profile, analyze and understand customers and markets to predict buying behavior for virtually any business or consumer product or service. Explore customer and prospect data within TargetPro's fast, analytical and reporting engine - and then compare it with the most accurate consumer and business demographic data available. TargetPro is used extensively by marketers, researchers and analysts for:
- Market Potential Analysis
- Site Selection
- New Product Introductions
- Promotional and Marketing Campaign
- Merger and Acquisition Analysis
Basic Bundle
Packaged with key demographic data and important geographic boundaries,
the basic bundle gives an analyst all of the pieces needed to begin combining
marketing information with geographic attributes. The TargetPro Basic Bundle
allows you to link and import your own customer data and combine them with
MapInfo's accurate demographic estimates and projections in order to create
reports and maps showing market penetration, market potential, or simply
the population of a key demographic group in a geographic area. Using TargetPro's
powerful and accurate data engine, analyses can be done on standard census
and postal geographies, or for custom boundaries, such as telecommunications
coverage areas or your own sales or trade areas.
Market Bundle
The Market Bundle includes all of the power and data of the Basic Bundle,
plus more than 1,000 additional demographic and consumer potential variables.
The Market Bundle is ideal for analysts who need to predict demand for a
wide-variety of consumer products - - apparel, electronics, sporting goods
and fast food. The Market Bundle also includes an enhanced set of demographic
information, such as detailed age of the population, family characteristics,
neighborhood home value, and more. The Market Bundle can also be enhanced
with additional business information data sets allowing reports to be generated
showing the number and name of businesses, by type, in any standard or custom-defined
area.
Analyst Bundle The Analyst Bundle unlocks the full power of the TargetPro engine. It includes all the data from the Market Bundle plus MapInfo's PSYTE Neighborhood Classification System. Linked to the CRM data stored in a central location, the Analyst Bundle allows analysts to segment and profile customers, survey databases and geographic areas in order to accurately predict market potential and penetration for any product in any geographic area. For example, a telecommunications firm could analyze the demographic profile of its DSL subscribers. The resulting profile could be compared to the demographic segments living in a planned coverage area. The result of the comparison would tell the analyst both how many potential subscribers live in the new coverage area and how well that area compares to the nation, the county, or any other area in the roll-out plan. Ultimately, the profiles can even be compared to information from a syndicated survey to determine what other product the DSL subscribers will buy, what marketing message to use with them, and even the best medium to use in reaching the potential subscribers.
Features
TargetPro brings together the power of geo-demographic analysis with map visualization. (click to enlarge)
TargetPro is a complete package that seamlessly integrates MapInfo?s sophisticated and leading edge data analysis functionality, with world-renowned location-based intelligence and mapping functionality. MapInfo Professional users will find the TargetPro interface and functionality familiar and those with no prior mapping experience will find it quick and easy to learn.
TargetPro makes geo-demographic analysis easy with an intuitive map-based interface. Select any standard area you wish to study by simply pointing and clicking on a map or by accessing a text-based list of geographic areas.
Perform sophisticated analyses within TargetPro that combine your sales and customer data with all the demographic, marketing potential, media, cluster, and other data sets available to you in TargetPro. TargetPro can link or import data from most popular database formats.
TargetPro allows you to analyze your own customer data and compare and contrast it to the data that comes with TargetPro. You can import the data directly into TargetPro, or link to data stored in most popular relational database platforms.
You can create custom trade areas by drawing rings, generating drive-time polygons, or using free hand drawing tools. You can also import custom trade areas such as telecommunication boundaries from MapInfo Professional or a variety of other spatial analysis packages.
A concordance file is a set of smaller files that are combined to make a single file. If you have a trade area that is made up of 20 ZIP or Postcodes, you can import those files and have TargetPro report on it as a single area.
You can easily create new data variables in TargetPro by adding, subtracting, multiplying or dividing other variables. Other custom variable include:
Median Variables
Specify the ranges and TargetPro will aggregate the appropriate range categories
and deliver an accurate median estimate.
Radially Processed Variables
Specify a fixed radius and a fixed demographic variable, for instance "3
miles and Population". When any point is entered, Radially Processed
Variable Function will calculate the population of a 3 mile ring around
this point.
Geographic Parent Variables
Specify the Parent geography level and a demographic variable, for instance
"Zip Code and Households". When any point is entered, the Geographic
Parent Variable Function will find the Zip Code that contains that point
and produce its Household count.
Geographic Constants
Specify a constant value for comparison, for instance "Adult Population
for Toronto". The Geographic Constant Function will use this as a the
comparison point for calculating percentages of other geographies.
TargetPro allows users to create reports with system data and customer data. Provides the ability to rank on either.
TargetPro can scale to the needs of your organization. It can be used by a single analyst on a desktop, by groups of analysts in a client server environment and also combined with other MapInfo technologies to provide Intranet, Internet and Mobile Mapping solutions.
When using a centralized database, you can publish your maps and reports into folders others can access. Projects can also be marked as "Private" to restrict access.
Sharing your reports and maps is easy because you can save and output them in a variety of formats, including Adobe Acrobat (.pdf), HTML, and Crystal Reports or as simple spreadsheets.
For speed and convenience, TargetPro allows you to select and run multiple reports for multiple areas at the same time. You can also send all the reports directly to the printer in a batch.
Ability to geocode data from within the TargetPro user interface (for MapMarker licensees).
Ability to output report results to Access, Excel, and CSV.
- Ability to select a set of 'child' geographies that are within a given collection of areas. i.e. Select 2 MSA's and choose the zip codes from within those MSA's
- Ability to select a set of 'parent' geographies that intersect a given collection of areas i.e. Select a zip code and show the counties that intersect that zip code.
Specifications
Geographic Coverage: Canada and the U.S.
Windows 2000 Professional, Windows NT 4.0 SP6a, or Windows XP
Pentium III Processor
256 MB Ram
5GB Hard Disk space
CD ROM or DVD ROM Drive
