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MapInfo PSYTE Segementation System
The quality segmentation system helping marketers identify and target their best customers.
With PSYTE system's great predictive power, marketers can better understand customers and find new ones like them. Because the clusters are linked to Block Group geographies, cluster profiling of existing data, such as sales records or survey data, identifies the best prospects for a given product or service. Once the target clusters are identified, third party data links can be accessed for direct mailing purposes.
The PSYTE™ Segmentation System was built by experts using automotive and behavioral data in conjunction with current year estimates derived from the 1990 US Census. This differs from the methodologies traditionally employed to create predictive demographic clusters. Most segmentation systems employ only data from the 1990 US Census. The PSYTE system relies on household level input from our 114 million record database of US households. In addition to adding the predictive value of actual consumer spending habits, the integration of household data provides valuable information on areas with significantly change or perhaps did not even exist during the 1990 Census. Each descriptive segment or cluster in the PSYTE system represents a neighborhood type with a population sharing similar demographics and distinct product and service consumption patterns.
Use PSYTE to:
• Understand your customers
• Look at clusters surrounding a potential site and whether they
meet your profile
• Append cluster codes to your database to determine the best
potential customers and products for a cross-sell campaign
• Target secondary and tertiary target segments based upon your
customer profile
• Direct mail only to those cluster types meeting your target
profile for your campaign or product
See Related Products
• TargetPro Cluster Analyzer
Geographic Coverage
• US
Vintage Date
• 2000
Source
• MapInfo
Unit of Sale
• US; Region; State
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